Privacy policy

Tessella Magnetic Tiles Privacy Policy

Last updated: July 1, 2025
Effective Date: July 1, 2025

Business Identity

Tessella Magnetic Tiles is owned and operated by Tessella Innovation & Trading Inc., a Canadian educational toy company based in Burnaby, British Columbia.
Our business operates solely under the Tessella brand and complies with all applicable Canadian business, tax, and consumer protection laws.

GST/HST Registration Number: 788544567RT0001

1. Introduction

Tessella Magnetic Tiles ("we," "us," "our," or "Tessella") operates the website and online store at www.tessellatiles.com (the “Services”).
We value your privacy and are committed to protecting your personal information in accordance with:

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
  • Provincial privacy statutes across Canada (e.g., BC PIPA, Alberta PIPA, Quebec’s privacy law, etc.)
  • Canada’s Anti-Spam Legislation (CASL)
  • Any other applicable Canadian federal or provincial privacy laws

By accessing or using our Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

2. Definitions

  • Personal Information: Information about an identifiable individual, including name, address, email, purchase history, IP address, etc.
  • De-identified Information: Data that has been stripped of identifiers so it cannot reasonably be linked to an individual.
  • Cookies and Tracking Technologies: Small files or scripts that collect certain information about your browsing behavior.

3. Information We Collect

We collect or process Personal Information in these categories:

Contact & Account Data
Name, billing and shipping addresses, email, phone number, and account credentials (username, password, security questions).

Financial & Transaction Data
Payment card or other payment account information, order history, returns, exchanges, and refunds.

Usage & Device Data
IP address, browser type/version, device identifiers, operating system, pages visited, links clicked, search queries, and time stamps.

Communications Data
Customer support requests, feedback, reviews, and social media interactions.

Marketing & Preferences
Newsletter subscriptions, promotional consents, and product preferences.

4. How We Collect Information

  • Directly from you: When you create an account, place an order, sign up for our newsletter, or contact us.
  • Automatically: Via cookies and similar technologies when you browse or interact with our Services.
  • Third-party sources: e.g., Shopify (our e-commerce platform), payment processors, shipping carriers, analytics providers (such as Google Analytics), and advertising platforms (such as Google Ads or Meta Ads) that help us measure and optimize our marketing campaigns.

5. Use of Your Personal Information

We use Personal Information to:

  • Provide and manage the Services: Process orders, handle returns/exchanges, and maintain your account.
  • Communicate: Send order confirmations, shipping notices, and customer service responses.
  • Personalize: Recommend products, remember preferences, and optimize your experience.
  • Marketing (subject to CASL): Send promotional emails or texts only with your consent, always including unsubscribe options.
  • Security & Fraud Prevention: Authenticate users, detect and prevent fraud, and protect our network.
  • Legal Compliance: Comply with legal obligations or respond to lawful requests by public authorities.

6. Disclosure of Personal Information

We may disclose Personal Information to:

  • Service providers (e.g., Shopify, payment gateways, shipping carriers, cloud hosts, analytics, or marketing platforms) to operate the Services on our behalf.
  • Affiliates and business partners for joint marketing or fulfillment (only with your consent where required).
  • Law enforcement or regulators if required by law, court order, or government request.
  • Corporate transactions: In connection with a merger, acquisition, or bankruptcy.

All third parties are contractually bound to protect your Personal Information in accordance with this Policy and applicable Canadian laws.

6A. Advertising and Analytics

We use Google Ads, Google Analytics, and other advertising tools to promote our products and measure performance.
These services may use cookies or identifiers to track conversions and show relevant ads based on your browsing activity.

You can opt out of personalized advertising through your Google Ads Settings or by visiting the Network Advertising Initiative opt-out page at
👉 www.networkadvertising.org/choices.

Tessella does not sell or rent your personal information to advertisers.

7. Cookies, Web Beacons & Analytics

We use Cookies and similar technologies to:

  • Enable core functionality (shopping cart, account login).
  • Analyze site usage (Google Analytics, Shopify Analytics).
  • Provide personalized advertising (via third-party ad networks).

You can manage or disable cookies via your browser settings, but note that disabling certain cookies may affect site functionality.

8. Your Rights

Under PIPEDA and applicable provincial laws, you have the right to:

  • Access your Personal Information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your Personal Information (subject to legal retention requirements).
  • Withdraw consent to processing (where consent was the basis), though withdrawal may limit some Services.
  • Request data portability in certain circumstances.

To exercise these rights, please contact us (see Section 12). We will verify your identity and respond within required legal timeframes.

9. Retention

We retain your Personal Information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.
Thereafter, we securely destroy or de-identify your information.

10. International Transfers

Your information may be stored or processed outside Canada (e.g., Shopify’s data centers).
For cross-border transfers, we rely on Standard Contractual Clauses or other approved mechanisms under PIPEDA, ensuring a comparable level of protection.

11. Security

We use Shopify’s PCI-compliant platform and SSL encryption to protect your data during checkout and account activity.
We also implement administrative, technical, and physical safeguards to secure your Personal Information.
While no system can guarantee absolute security, we take reasonable measures consistent with Canadian privacy standards to prevent unauthorized access, disclosure, or loss.

12. Contact & Complaints

If you have questions, wish to access your data, or want to lodge a complaint:

📧 Email: tessella.magtiles@gmail.com
📮 City: Burnaby, BC V3N 1X1

We will investigate and respond within required timelines.
If unsatisfied, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

13. Changes to This Policy

We may update this Policy for legal, regulatory, or operational reasons.
We will post the revised Policy here with a new “Last updated” date.
For material changes, we will seek your consent where required under Canadian law.

14. Legal Entity Information

Tessella Innovation & Trading Inc.
Burnaby, BC V3N 1X1, Canada
📧 tessella.magtiles@gmail.com
📞 (735) 999-9950
🕓 Business Hours: Monday–Friday, 9:00 AM–5:00 PM (PST)